Your competitive report analyzes real customer reviews across three time horizons. Here's exactly how we measure your market position, track momentum, and identify opportunities.
Each section of your report focuses on a specific time window. Pulse reviews are a subset of trend reviews, which are a subset of all reviews analyzed for market position.
What's happening right now. Recent competitive activity, notable shifts, and immediate tactical opportunities.
What patterns are forming. Momentum shifts, emerging themes, and gap movements that separate signal from noise.
Where you stand structurally. Enduring strengths, deep-rooted weaknesses, and the full competitive narrative.
You add a competitor once. From that point on, we handle everything: syncing their latest reviews from Google, analyzing them alongside yours across all three time horizons, and generating a fresh competitive report. No buttons to click, no reports to request. It just happens.
Every two weeks, we automatically pull the latest reviews from Google for your business and every competitor you track.
Ratings, volumes, response rates, and sentiment are calculated per business across each time horizon (14 days, 90 days, 6 months).
Our analysis engine reads the reviews side-by-side, identifies competitive patterns, and scores your market position.
A fresh competitive report appears in your dashboard with pulse, trends, and market position sections. Previous reports are saved for comparison.
Each new report is automatically compared against the previous one. You will see what changed: score shifts, new threats, resolved issues, and themes that improved or declined. This means you can track competitive progress over time without manually comparing reports.
Where you stand vs competitors in your local market.
We evaluate both rating quality AND review volume. A 5.0 from 5 reviews scores lower than a 4.6 from 200 reviews because volume signals reliability. The score synthesizes your overall rating, review count, sentiment, and response patterns relative to every competitor in your report.
Your single number for competitive standing. Track it over time to see if you're gaining or losing ground.
Whether you're gaining or losing ground relative to competitors.
Compares your recent performance trajectory against competitors' recent trajectories, weighted against historical baselines. A business that went from 3.8 to 4.2 while competitors held steady shows strong positive momentum.
Position tells you where you are. Momentum tells you where you're headed.
The numeric difference between your average rating and the competitor average.
Your average star rating minus the mean of all competitors' averages. Positive means you're ahead; negative means you're behind.
A simple, trackable number for competitive standing that anyone on your team can understand.
Time horizon: 14 days
A one-sentence summary of the last 2 weeks of competitive activity.
We read all reviews from the 14-day pulse window for every business in your report and identify the single most notable development — a surge in complaints about a competitor, a spike in your praise, or a shift in customer sentiment.
The "TL;DR" of recent competitive activity. Read this first to know if anything needs your attention right now.
Notable observations from recent reviews on each side.
We extract 2–4 standout observations per business from the last 14 days. These aren't summaries of every review — they're the most meaningful signals, like a new recurring complaint or an unusually effusive round of praise.
Know what customers are saying about you and your competitors right now, without reading dozens of reviews.
One specific thing you can do this week based on the pulse data.
We identify the highest-leverage tactical move by cross-referencing your recent weaknesses with competitor strengths (or vice versa) within the 14-day window.
Turns pulse data into a concrete next step.
Time horizon: 90 days
Who is gaining or losing ground over the last 3 months.
We compare the first half of the 90-day window against the second half for each business in your report. Businesses showing consistent improvement in ratings, volume, or sentiment are flagged as gaining momentum.
14 days is noise. 90 days reveals signal. This is where real patterns become visible.
Topics that are new, growing, or fading in customer conversation.
We track theme frequency and sentiment across the full 90-day window. Themes are classified by trajectory: emerging (recently appeared), accelerating (growing in frequency), fading (declining in mentions), or persistent (steady presence).
Catch trends before they become entrenched problems — or capitalize on opportunities before competitors notice them.
Whether competitive gaps in specific themes are getting bigger or smaller.
We compare theme-level sentiment for you vs competitors across the 90-day window, tracking how those gaps evolve. A "widening" gap means the leader is pulling further ahead; a "closing" gap means the trailer is catching up.
Know which competitive battles you're winning and which ones are slipping away.
Time horizon: 6 months
The full competitive story based on 6 months of review data.
We synthesize the entire 6-month review corpus into a structural analysis: who dominates, who's rising, who's falling, and what dynamics are shaping the local market.
The boardroom view of your competitive landscape. Context for every other metric in the report.
Themes where you consistently outperform (or underperform) competitors over 6 months.
We identify themes with persistent positive or negative sentiment gaps between you and competitors. A strength must show consistent advantage across months, not just a one-time spike.
These are your structural advantages and liabilities — the things that define your competitive identity in the market.
Competitive edges that are hard to replicate, or weaknesses that are hard to overcome.
We identify moat-like strengths (e.g., location, long-tenured staff, unique offerings) and deep-rooted weaknesses (e.g., infrastructure, fundamental service model issues) from 6 months of review patterns.
Guides long-term strategy. A structural advantage is worth protecting; a structural disadvantage may require fundamental changes, not just tactical fixes.
A per-competitor breakdown of how you stack up individually.
Compares your rating, review volume, and thematic strengths/weaknesses against each competitor individually rather than against the group average.
Aggregate data hides per-competitor dynamics. You might lead the pack overall but trail one specific rival in a critical area.
Where customer sentiment differs most between you and each competitor.
We compare customer sentiment per theme across your reviews and each competitor's reviews. Each theme is classified by its competitive implications.
Know exactly where you win and where you lose against each specific competitor.
Genuine competitive threats requiring your attention.
We flag competitors who are improving in your weak areas, gaining review velocity, or showing momentum in themes where you're stagnant. Maximum 3 alerts per report — we never fabricate threats to fill space.
Your early warning system. Know about competitive threats before they become competitive losses.
Things competitors' customers love that you can learn from.
We surface actual quotes from competitor reviews that highlight things they do exceptionally well. These aren't generic observations — they're specific, actionable practices backed by real customer praise.
Learn from the best in your market. Every great idea doesn't have to be your own.
Gaps no one is filling, or competitor weaknesses you can exploit.
We identify themes where all competitors get criticized, or where no business in the market excels. Each opportunity is rated by potential impact and estimated implementation effort.
Low-hanging competitive fruit. These are the moves with the best return on effort.
How actively each business responds to its reviews.
Calculates the percentage of reviews that have an owner response for each business in the report. Compared side-by-side so you can see where you stand.
Response rate signals customer engagement and directly affects local SEO ranking.
Overall customer mood for each business, beyond star ratings.
We assign a 0–100 sentiment score based on review language, tone, and context. A 4-star review saying "it was fine I guess" scores differently from one saying "absolutely loved it." Compared across all businesses in the report.
Ratings tell you the score. Sentiment tells you the mood. Two businesses with identical ratings can have very different customer sentiment.
What changed since the last time you ran a competitive report.
Compares current scores, themes, and alerts against the previous report's data. Tracks new threats vs resolved threats, improved themes vs declined themes, and score movements. If this is your first report, this section is skipped.
Often the most useful data in the entire report: "what's different this time?" Progress becomes visible when you can compare reports over time.
We treat review volume as a trust multiplier. More data means higher confidence in every score and comparison.
Fewer than 10 reviews triggers low-confidence flagging. Scores are still calculated but clearly marked as preliminary.
Sufficient reviews for reliable comparisons. Full analysis is generated with appropriate confidence levels.
Rich data enables granular competitive intelligence with high-confidence scoring and detailed thematic analysis.
We'd rather tell you we don't have enough data than make a confident claim from 3 reviews.
Run a competitive analysis against your local rivals. Real reviews, real data, no black boxes.
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