Every metric in your report is grounded in real review data. Here's exactly how we analyze your reviews, what each metric measures, and how to act on what you find.
Your reviews are analyzed using a combination of statistical computation and pattern interpretation.
Reviews are synced from your Google Business Profile in real time.
Averages, counts, trends, and response rates are calculated across time periods.
Our analysis engine reads the text, identifies themes, and generates narrative insights.
The time period your report covers.
Starts at 30 days, then expands to 60 or 90 until both the current and comparison periods have enough reviews to produce a meaningful analysis.
Ensures you always get a meaningful comparison, even with low review volume.
How reliable the analysis is based on data volume.
Determined by the number of reviews in your analysis window. Fewer than 10 reviews yields LOW confidence with minimal analysis. 10–50 reviews yields STANDARD confidence with full analysis and appropriate hedging. More than 50 reviews yields HIGH confidence with rich, detailed analysis.
Prevents over-interpreting thin data.
Quick-hit insights about what happened this month.
We compare the last 30 days of reviews against your all-time patterns and identify what's different or notable: spikes, dips, emerging praise or complaints.
Gives you the "pulse" of your business without requiring you to read every review.
Numeric comparison between your current and previous period.
Pre-computed averages, review counts, response rates, and 5-star percentages for both the current and comparison periods.
Hard numbers you can track over time and share with your team.
Whether your average rating is going up, down, or flat.
Compares the current period's average star rating against the previous period's average.
Your most fundamental health indicator.
Overall customer mood beyond just star ratings.
We analyze review text and assign a 0–100 score based on language, tone, and context. A 4-star review that says "it was fine I guess" scores differently from one that says "absolutely loved it."
Captures nuance that star ratings miss.
Recurring topics customers mention in their reviews.
We read every review and cluster mentions into themes such as "Staff friendliness," "Wait times," or "Food quality." Each theme tracks mention count, sentiment, sub-themes, and trend direction.
Tells you what customers actually care about.
Whether a theme is getting more or less attention over time.
Compares mention frequency in the current period versus the previous period.
A "new" negative theme is an early warning. A "stable" positive theme is a core strength.
Granular breakdown within a parent theme.
For example, "Staff" might split into "Friendliness," "Knowledge," and "Response time." Each sub-theme carries its own sentiment and mention count.
Tells you specifically what to fix or maintain within a broader area.
Areas where your reviews consistently shine.
We identify themes with high mention counts and positive sentiment, supported by specific customer quotes.
Know what to protect and promote.
Areas where your reviews reveal recurring problems.
Themes with negative sentiment, each rated by severity so you can prioritize.
Know what to fix first.
How damaging a weakness is to your business.
We assess severity based on complaint frequency, intensity of language, and whether the issue affects core business operations.
Prioritize fixes by real-world impact.
Month-by-month view of your review performance.
Groups reviews by calendar month, computes average rating and review count, and identifies the dominant themes for each month.
Spot seasonal patterns and turning points.
Narrative observations about month-over-month patterns.
We look for theme emergence and disappearance, sentiment shifts, and correlations between themes and rating changes.
Connects the dots between isolated data points.
Specific actions to improve your business based on your review data.
We generate recommendations based on identified weaknesses, competitive gaps, and untapped opportunities. Each is rated by expected impact and implementation effort.
Turns data into action.
How often you reply to your reviews.
Percentage of reviews that have a posted or synced reply across the analysis period.
Responding to reviews improves customer trust and local SEO.
Connect your Google Business Profile and get a full analysis of your reviews—themes, sentiment, trends, and actionable recommendations.
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